marketmuse.comAI Content Planning and Optimization Software - MarketMuse

Open MenuProduct Why MarketMuse? Competitive Content Analysis Content Clusters Content Planning Keyword Research Content Brief Generator Optimize About Pricing Learn Blog Content Strategy Crash Course Case Studies Guides Knowledge Base Webinars MarketMuse Academy Login Start my free trial You can’t guess your content strategy Most content strategies are built on generic data and opinions. Our AI analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster. Start my free trial Trusted by thousands of content strategy and marketing teams. Own your topic in the SERP. No more cross-checking keyword and topic research with your content audit. Now it’s all in one place. Personalized data leads to better decisions. Make better , more objective decisions. Manual content audits take hours or days and often use generic data that doesn’t factor in the domain. This creates a risk of focusing on the wrong content . MarketMuse automates content audits and removes the subjectivity of what is or isn’t working and what is missing, so you prioritize the right content, faster . MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly. Jonathan Louvis, Online Content Marketing Manager Answer hard questions with prescriptive insights. What content should I prioritize? Content Planning It can take days to manually research your content, how it’s performing, what you’re missing and what to prioritize. Create content plans in minutes with page-level, site-level and SERP insights at your fingertips. Learn More How can my website gain more exposure? Cluster CreationAnalysis It’s your job to answer search intent and questions your audience asks. Content clusters help ensure you tell the whole story. Own your topic and gain authority by building clusters in minutes with MarketMuse. See what topics to include, their value and insights on your ranking difficulty. Learn More What is my competition doing? Competitive Content Analysis It’s easy to see what competitors include, but hard to spot what they missed. Our topic model reveals gaps to leverage in the SERP. Remove the guesswork on how to structure your content. Learn More How do I organize keyword data? Keyword Research Stop making subjective decisions from disorganized keyword data. Prioritize keywords with the best chance of ranking into clusters to build your authority. Learn More How can I publish faster? Content Briefing Don’t make your writers guess what to cover in an article. Our Content Briefs are blueprints that provide structure on topics to cover, questions to answer, links to include and more. Minimize edits and publish faster. Learn More How do I ensure every piece is helpful and high-quality? Content Optimization Low-quality and outdated content doesn’t help your audience or your rankings. Speed content creation with MarketMuse AI while making sure you meet quality and comprehensiveness standards. Learn More Customers see meaningful results . We see 4x-10x more traffic with pieces we optimize with MarketMuse. Zoe Hawkins, Principal Content Manager The MarketMuse approach is way more efficient than the way I’ve been looking for topics to cover. Marketing Services Company Partnering with MarketMuse was one of our best business decisions. Together we took took something that was already going in the right direction and we added rocket fuel. Kurt Schmidt, Owner, Inside the Magic We chose MarketMuse because we know the quality of the data is superior. I am a little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite disappointed with the quality of the outputs that I get. But MarketMuse continues to impress me. Amy Aitman, Chief Operations Officer MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly. Jonathan Louvis, Online Content Marketing Manager While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse. This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors. The SERP X-Ray is a game changer for quickly identifying what needs to happen to rank. It helps me see just how vulnerable competitors are – if their content is weak, has mismatched intent, or isn’t cutting it when it comes to imagery, SERP X-Ray shows me that I could easily beat them for that top spot. Zoe Hawkins, Principal Content Manager By far the best optimization tool out there. I love getting the range of recommendations – not just which keywords to use, but how often to use them. Combine that with the ability to compare with competitors on the fly, while writing, and it feels like magic. The inventory tool is a game changer for finding which pieces are low hanging fruit” or other easy wins for optimization. Zoe Hawkins, Principal Content Manager MarketMuse is saving me lots of research time. Instead of painstakingly reading every single page on the SERP to get a sense of what topics competitors are covering, I can get a bird’s-eye view from the Compete and Research tools. This gives me more time to critically analyze other components of my competitors’ pages and write stronger content. Nina L We have been able to rank for really, super-competitive keywords and dominate the niche areas we want to rank in a fairly short time. We can see gaps in our authority chunks and quickly create strategies to address that too. I cannot understate the many uses of MarketMuse for serious content strategists, it just makes my life so much easier. Amy Aitman I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and title suggestions make writing an article simple. I especially love the tool when writing about subjects I’m not familiar with. Chloe L, via G2 MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results. Nicole Grodesky, Director of SEO MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search. Frank S, via G2 We can only write good content off of good data. That’s why we use MarketMuse. Jennifer Rotner, Owner, Elite Editing Did some reporting for a client last week – turns out the content we created with MarketMuse when viewed on a first interaction attribution basis, was responsible for 7.05% of product demos since it launched. Highest converting piece of content other than the homepage. John-Henry Scherck, Owner I’ve been lucky to leverage MarketMuse at three companies…Their account team is second to none and always have our best interest in mind when developing strategy for us to exploit via tactics. Jeanne Hopkins, CRO Inform your content strategy The Ultimate Guide to Content Strategy How well do you know your SERP competition? Book a Demo See...